The Value Of Branded T-Shirts At Events

The Value Of Branded T-Shirts At Events

Posted by Gildan Brands on 28th Feb 2023

In today's competitive business landscape, it can be challenging to make a lasting impression on your target audience. One effective way to do this is through the use of branded t-shirts or merchandise, particularly at events. Branded t-shirts offer a number of benefits for businesses looking to promote their brand and engage with their audience.

Branded t-shirts at events are a cost-effective solution that can help a brand to increase its brand awareness, engagement, and customer retention. So whether you're a small business looking to make a big impact or a large corporation looking to strengthen your brand, read on to discover the potential benefits of using branded t-shirts at your next event.

Here are the five key benefits of using branded t-shirts at your next event:

1. Brand Awareness

One of the key benefits of using branded t-shirts at events is the potential for increased brand awareness. When attendees wear a branded t-shirt, they effectively become a walking advertisement for your business. This can lead to increased visibility for your brand among not only event attendees, but also among the wider public, particularly in cases where event attendees wear promotional t-shirts at after-events.

According to a survey conducted by the Australian Promotional Products Association (APPA), 89% of respondents reported that they had worn a promotional t-shirt in the past 12 months. This highlights the widespread use and popularity of t-shirts as a promotional tool, and the potential for increased brand exposure through their use.

2.Engagement and Networking

Branded t-shirts can also be used to encourage engagement and networking among event attendees. When event participants are wearing the same branded t-shirt, they are more likely to break the ice with other people that they do not know and strike up conversations with one another and make connections. This can be particularly beneficial for networking at events, tradeshows, and conferences.

Furthermore, branded t-shirts can serve as a conversation starter between event attendees and your business representatives, leading to more meaningful interactions and opportunities for relationship building.

In a survey conducted by the APPA, 82% of respondents reported that they would be more likely to strike up a conversation with someone wearing a promotional t-shirt. This highlights the potential for businesses to increase their brand engagement and networking through the use of branded t-shirts.

3.Cost-Effective Marketing

Branded t-shirts are also a cost-effective way to promote your business, compared to other traditional forms of advertising such as television or print ads. Branded t-shirts are relatively inexpensive to source, produce and distribute at your next event.

Additionally branded t-shirts are often given away for free at events and they can serve as a fantastic form of guerrilla marketing. This is because businesses can reach a large audience at once without the burden of placing a significant financial investment into their advertising and marketing. The average cost per impression of a promotional t-shirt is approximately $0.004, making them one of the most cost-effective forms of advertising available.

4.Customer Retention

Branded t-shirts can also be used as an effective means of retaining customers and building brand loyalty. When customers receive a high-quality, well-designed branded t-shirt, they are more likely to remember your business and continue wearing your t-shirt and engage with your brand in the future.


Branded t-shirts are not only a valuable tool for promoting your brand, but they are also a sustainable option for your next event. They are a reusable item, making them a more sustainable option compared to disposable items such as flyers or brochures. Not only does this align with the growing trend towards sustainability, but it also demonstrates your business' commitment to environmental responsibility.

In addition, using sustainable options such as organic cotton t-shirts or eco-friendly printing methods can further enhance your brand's eco-conscious image. By choosing to use branded t-shirts as a promotional tool, you can not only effectively promote your brand, but also make a positive impact on the environment.

Contact Gildan Brands for quality sustainable fabrics you can trust for your next event.