A young woman in a cropped sleeveless top and wide-leg jeans playfully balances on a wooden bench while holding hands with a man in a white T-shirt and black pants. The scene is set on an outdoor basketball court with a chain-link fence, greenery, and urban graffiti in the background. The American Apparel® logo is prominently displayed on the left side of the image.
A young woman in a cropped sleeveless top and wide-leg jeans balances on a wooden bench while holding hands with a man in a white T-shirt and black pants. The scene takes place on an outdoor basketball court with a chain-link fence, graffiti, and lush greenery in the background. The American Apparel® logo is prominently displayed, capturing the brand’s effortless and urban aesthetic.

Iconic designs for premium prints.

American Apparel® blends classic styles with contemporary flair. Whether it’s a wardrobe staple like a T-shirt or hoodie, or a statement piece like the Pique Mockneck or ReFlex Zip Hoodie, expect superior quality, lasting comfort, and a touch of modern sophistication—all crafted with sustainability in mind.

 

Iconic designs for premium prints.

American Apparel® blends classic styles with contemporary flair. Whether it’s a wardrobe staple like a T-shirt or hoodie, or a statement piece like the Pique Mockneck or ReFlex Zip Hoodie, expect superior quality, lasting comfort, and a touch of modern sophistication—all crafted with sustainability in mind.

 

Iconic designs for premium prints.

American Apparel® blends classic styles with contemporary flair. Whether it’s a wardrobe staple like a T-shirt or hoodie, or a statement piece like the Pique Mockneck or ReFlex Zip Hoodie, expect superior quality, lasting comfort, and a touch of modern sophistication—all crafted with sustainability in mind.

A collection of American Apparel blank essentials displayed against a white background. The lineup features a Henley T-shirt in army green, a crewneck sweatshirt in beige, a classic crewneck T-shirt in heather grey, and a full-zip hoodie in army green—designed for comfort, versatility, and effortless style.
A collection of American Apparel blank essentials displayed against a white background. The lineup features a Henley T-shirt in army green, a crewneck sweatshirt in beige, a classic crewneck T-shirt in heather grey, and a full-zip hoodie in army green—designed for comfort, versatility, and effortless style.
A woman wearing a faded black oversized American Apparel T-shirt and light-wash denim jeans gently lifts the hem of her shirt, revealing part of her waist. The minimalistic shot features a bold black background, highlighting the soft texture and relaxed fit of the T-shirt.

The Iconic Original

The Iconic Original

American Apparel® is the original icon of timeless style. Born from a passion for meaningful design and premium quality, we stand strong against fleeting trends. With a commitment to durability, craftsmanship, and sustainability through our Made with Respect™ initiative, we’re more than apparel—we’re a legacy of creative excellence and social impact. Always true, always lasting.

American Apparel® is the original icon of timeless style. Born from a passion for meaningful design and premium quality, we stand strong against fleeting trends. With a commitment to durability, craftsmanship, and sustainability through our Made with Respect™ initiative, we’re more than apparel—we’re a legacy of creative excellence and social impact. Always true, always lasting.

A woman wearing a faded black oversized T-shirt and light-wash denim jeans gently lifts the hem of her shirt, revealing part of her waist. The minimalistic shot features a bold black background, highlighting the soft texture and relaxed fit of the T-shirt.

The Iconic
Original

 

American Apparel®  is the original icon of timeless style. Born from a passion for meaningful design and premium quality, we stand strong against fleeting trends. With a commitment to durability, craftsmanship, and sustainability through our Made with Respect™ initiative, we’re more than apparel—we’re a legacy of creative excellence and social impact. Always true, always lasting.

The American Apparel® Collection

A lineup of four models showcasing different American Apparel fabric collections against a clean white background. Each model represents a distinct fabric type: Fine Jersey (cropped cream T-shirt), CVC (black crewneck T-shirt), ReFlex Fleece (grey sweatshirt), and Garment-Dyed (army green sleeveless top). The models wear relaxed-fit denim and sneakers, embodying a casual yet modern aesthetic.
Three models showcase different American Apparel T-shirt fabrics against a clean white background. The lineup features a Heavyweight tee in beige, a Pique tee in heather grey, and a Sueded Jersey tee in army green—each offering a unique texture, fit, and style for ultimate comfort and versatility.

American Apparel® proves that basics can be extraordinary.
Everyday essentials that stand the test of time.

American Apparel® proves that basics can be extraordinary.
Everyday essentials that stand the test of time.

The American Apparel®

Collection

The

American Apparel®

Collection

Two models showcase American Apparel fabric collections against a clean white background. The female model wears a Fine Jersey cropped T-shirt in cream, paired with light-wash cargo jeans, while the male model sports a CVC crewneck T-shirt in black with relaxed-fit denim. The image highlights the distinct textures and fits of both fabric types.
Two models highlight American Apparel fabric types against a white background. The female model wears a Fine Jersey cropped T-shirt in cream, offering a smooth and lightweight feel. The male model wears a CVC crewneck T-shirt in black, designed for durability and a soft touch. Both styles are paired with relaxed-fit denim for a casual, modern look.
Two models showcase American Apparel fabric collections against a clean white background. The male model wears a ReFlex Fleece crewneck sweatshirt in heather grey, offering warmth and a relaxed fit. The female model wears a Garment-Dyed sleeveless top in army green, featuring a structured silhouette with a vintage-washed look.

 

American Apparel®
proves that basics can be extraordinary. 

Everyday essentials that stand the test of time.

 

American Apparel®
proves that basics can
be extraordinary. 

Everyday essentials that stand
the test of time.

Style and Colour Guide 2025

With a diverse selection of styles, silhouettes, and wide range of vibrant colours, the American Apparel® collection has everything you need. Designed with decorators in mind, our Style & Colour Guide makes it easy to find the perfect match for every need.

 

An open colour chart book displaying a detailed grid of fabric shades available in different American Apparel collections. The chart organizes colors by hue, ranging from warm tones like reds and yellows to cool blues and greens, providing a comprehensive reference for product customization and selection.

Style & Colour
Guide 2025

With a diverse selection of styles, silhouettes, and wide range of vibrant colours, the American Apparel® collection has everything you need. Designed with decorators in mind, our Style & Colour Guide makes it easy to find the perfect match for every need.

Popular Styles

American Apparel 2001 Fine Jersey Tee - Flat lay

2001 Fine Jersey Crewneck T-Shirt 146 g/m2

American Apparel RF497 Pullover Hoodie - Flatlay

RF498 ReFlex Pullover Hoodie
258 g/m2

American Apparel 1301 classic fit heavyweight Tee - Flatlay

1301 Classic Fit Heavyweight Crewneck T-Shirt  203 g/m2

American Apparel 1301 GD Tee - Flatlay

1301GD Heavyweight Boxy
T-Shirt  203 g/m2

2001 Fine Jersey Crewneck T-Shirt
146 g/m2

RF498 ReFlex Pullover Hoodie
258 g/m2

1301 Classic Fit Heavyweight Crewneck T-Shirt
203 g/m2

1301GD Heavyweight Boxy T-Shirt
203 g/m2

Popular Styles

American Apparel 2001 Fine Jersey Tee - Flatlay

2001 Fine Jersey Crewneck T-Shirt
146 g/m2

American Apparel 498 Pullover hoodie

RF498 ReFlex Pullover Hoodie
258 g/m2

American Apparel 1301 Classic fit heavyweight tee- flatlay

1301 Classic Fit Heavyweight Crewneck T-Shirt 
203 g/m2

American Apparel 1301 GD Heavyweight tee- flatlay

1301GD Heavyweight Boxy T-Shirt
203 g/m2

Popular Styles

American Apparel 2001 Fine Jersey Tee - Flat lay

2001 Fine Jersey Crewneck T-Shirt
146 g/m2

American Apparel RF497 Pullover Hoodie - Flatlay

RF498 ReFlex Pullover Hoodie
258 g/m2

American Apparel 1301 classic fit heavyweight Tee - Flatlay

1301 Classic Fit Heavyweight Crewneck T-Shirt 203 g/m2

American Apparel 1301 GD Tee - Flatlay

1301GD Heavyweight Boxy T-Shirt
203 g/m2

+40 colours available*

*Colours may vary by size and style.

+40 colours available*

*Colours may vary by size and style.

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