Our Brand Story
American Apparel® is a premium fashion basics brand that redefines fashion basics with a portfolio of classic styles and top-quality essentials. Our products are produced with high-quality cotton, ring-spun yarns and blended yarn fibers. We make them sustainable, we make them printable, we make them wearable. We make them well so they can make them dope. Our basics are broken down into a few iconic collections to make sure you can always find exactly what you’re looking for. We make fashion basics for every body and every hobby. For every day and every occasion. We make fashion basics a lifestyle.
- Fine Jersey
This street meets skate inspired heavyweight collection is the perfect blank canvas for customisation. The 1301 & 1304 heavyweight cotton styles feature a durable fabric, classic fit, iconic quality hems, collars, bottoms and sleeves with teraway labels making them such enduring classics.
This entire collection was developed around our original fashion basics tee: the Iconic 2001. A collection that defines our greatest styles in combed ring spun cotton that are made from lightweight, super-smooth signature fabric, with a fit that was once considered modern and is now classic, inclusive and universal.
We created an essential collection born of an innovative poly-cotton blend that remains unchanged but just as relevant for today's market. It's your favorite cotton tee with a twist. A combination of super-fine yarn and knitting makes it a premium fabric with a light, super-soft feel. Plus, it offers a superior, cleaner surface for printing that makes this collection easy to decorate and perfect for customization.
The CVC collection is our latest sustainable line. A timeless expressin of style, it's made with a blend of 60% soft ring spun cotton and 40% recelycled Polyester. Softness and style in our latest amazing collection.
Style & Colour Guide 2023
The American Apparel® brand is one that stands for inclusiveness, equality and empowerment. More than simply representing a line of stylishly self-expressive garments, the American Apparel name also exemplifies the diverse individuality that‘s within each of us. Showcasing our timeless classics, including our top-selling favorites, The American Apparel® 2023 wholesale Style and Colours guide is your key to experiencing it all.