A young woman in a cropped sleeveless top and wide-leg jeans playfully balances on a wooden bench while holding hands with a man in a white T-shirt and black pants. The scene is set on an outdoor basketball court with a chain-link fence, greenery, and urban graffiti in the background. The American Apparel® logo is prominently displayed on the left side of the image.
American Apparel - Iconic Classic Blanks

 

Iconic designs for premium prints.

American Apparel® blends classic styles with contemporary flair. Whether it’s a wardrobe staple like a T-shirt or hoodie, or a statement piece like the Pique Mockneck or ReFlex Zip Hoodie, expect superior quality, lasting comfort, and a touch of modern sophistication—all crafted with sustainability in mind.

THE ICONIC ORIGINAL

When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.

Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel®- The icon, the original.

Always here, always true, always lasting forever.

AMERICAN APPAREL: THE ICONIC ORIGINAL

When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.

Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel®- The icon, the original.

Always here, always true, always lasting forever.

 

A woman wearing a faded black oversized American Apparel T-shirt and light-wash denim jeans gently lifts the hem of her shirt, revealing part of her waist. The minimalistic shot features a bold black background, highlighting the soft texture and relaxed fit of the T-shirt.

The Iconic Original

Meet Fearon

American Apparel® is the original icon of timeless style. Born from a passion for meaningful design and premium quality, we stand strong against fleeting trends. With a commitment to durability, craftsmanship, and sustainability through our Made with Respect™ initiative, we’re more than apparel—we’re a legacy of creative excellence and social impact. Always true, always lasting.

Fearon is an Australian-based design and fabrication company founded in 2019. They focus on the creation of functional aluminium objects, which are designed and hand-crafted by brothers Jack and Mark Fearon.

A woman wearing a faded black oversized T-shirt and light-wash denim jeans gently lifts the hem of her shirt, revealing part of her waist. The minimalistic shot features a bold black background, highlighting the soft texture and relaxed fit of the T-shirt.

The Iconic
Original

 

American Apparel®  is the original icon of timeless style. Born from a passion for meaningful design and premium quality, we stand strong against fleeting trends. With a commitment to durability, craftsmanship, and sustainability through our Made with Respect™ initiative, we’re more than apparel—we’re a legacy of creative excellence and social impact. Always true, always lasting.

AMERICAN APPAREL: THE ICONIC ORIGINAL

When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.

Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel®- The icon, the original.

Always here, always true, always lasting forever.

AMERICAN APPAREL: THE ICONIC ORIGINAL

When it comes to timeless style, American Apparel® is the O.G. Born out of a desire to create meaningful design and premium quality, we've built an icon that stands strong amidst fleeting trends. Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality. With every stitch, we infuse our passion for design, making each piece not just apparel, but an emblem of our legacy.

Our journey is a testament to creative excellence and social consciousness. We're not just about creating style, we're about making a difference. With our Made with Respect™ initiative, we continue to champion sustainability and improve on our industry standards. So here's to American Apparel®- The icon, the original.

Always here, always true, always lasting forever.

The American Apparel® Collection

AMERICAN APPAREL COLLECTIONS, SUPER HEAVYWEIGHT, CVC, REFLEX FLEECE, GARMENT DYED
AMERICAN APPAREL COLLECTIONS, HEAVYWEIGHT, FINE JERSEY, SUEDED JERSEY, PIQUE

The American Apparel®

Collection

The American Apparel®

Collection

AMERICAN APPAREL COLLECTIONS, SUPER HEAVYWEIGHT, CVC, REFLEX FLEECE, GARMENT DYED
AMERICAN APPAREL COLLECTIONS, HEAVYWEIGHT, FINE JERSEY, SUEDED JERSEY, PIQUE

Timeless styles for premium prints.

American Apparel is a premium brand with a portfolio of iconic classics and essentials. Top-tier sustainable cotton, ring-spun yarn and blended fiber make these garments as good as it gets. Prints that matter deserve VIP treatment. That’s American Apparel®.

Timeless styles for premium prints.

American Apparel is a premium brand with a portfolio of iconic classics and essentials. Top-tier sustainable cotton, ring-spun yarn and blended fiber make these garments as good as it gets. Prints that matter deserve VIP treatment. That’s American Apparel®.

The  American Apparel®

Collection

 

Timeless styles
for premium prints
 

American Apparel is a premium brand with a portfolio of iconic classics and essentials. Top-tier sustainable cotton, ring-spun yarn and blended fiber make these garments as good as it gets. Prints that matter deserve VIP treatment.
That’s American Apparel®.

The American Apparel® Collection

AMERICAN APPAREL COLLECTIONS, SUPER HEAVYWEIGHT, CVC, REFLEX FLEECE, GARMENT DYED
AMERICAN APPAREL COLLECTIONS, HEAVYWEIGHT, FINE JERSEY, SUEDED JERSEY, PIQUE

The American Apparel®

Collection

The American Apparel®

Collection

AMERICAN APPAREL COLLECTIONS, SUPER HEAVYWEIGHT, CVC, REFLEX FLEECE, GARMENT DYED
AMERICAN APPAREL COLLECTIONS, HEAVYWEIGHT, FINE JERSEY, SUEDED JERSEY, PIQUE

 

Timeless styles for premium prints. 

American Apparel is a premium brand with a portfolio of iconic classics and essentials. Top-tier sustainable cotton, ring-spun yarn and blended fiber make these garments as good as it gets. Prints that matter deserve VIP treatment. That’s American Apparel®.

Style and Colour Guide 2025

With a diverse selection of styles, silhouettes, and wide range of vibrant colours, the American Apparel® collection has everything you need. Designed with decorators in mind, our Style & Colour Guide makes it easy to find the perfect match for every need.

 

An open colour chart book displaying a detailed grid of fabric shades available in different American Apparel collections. The chart organizes colors by hue, ranging from warm tones like reds and yellows to cool blues and greens, providing a comprehensive reference for product customization and selection.

Style & Colour
Guide 2025

With a diverse selection of styles, silhouettes, and wide range of vibrant colours, the American Apparel® collection has everything you need. Designed with decorators in mind, our Style & Colour Guide makes it easy to find the perfect match for every need.

Popular Styles

Popular Styles

9001 Super Heavyweight T-Shirt
300 g/m2

9410 Super Heavyweight Long Sleeve T-Shirt
300 g/m2

American Apparel, 2001CVC Tee, Heather Olive

2001CVC Unisex T-Shirt 
156 g/m2

American Apparel, RF496 ReFlex Fleece Crewneck, Brown

RF496 ReFlex Unisex Crewneck Sweatshirt
258 g/m2

+40 colours available*

*Colours may vary by size and style.

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