Behind-the-Scenes of the "OG Summer" Campaign

American Apparel® blanks have always been a decorator’s go-to for premium, reliable basics and the "OG Summer" campaign proves exactly why. For decades, the brand has set the benchmark for high-quality essentials that not only look great but also perform under the heat of production. 

This campaign is a celebration of American Apparel®’s heritage. Known for its trend-defining pieces like bodysuits and disco pants back in the day, the brand has evolved while maintaining its reputation for premium, decorator-friendly essentials. The "OG Summer" campaign blends retro-inspired styling with the modern practicality decorators demand today. 

Here’s how it all came together. 

Timeless Pieces That Work 

At the heart of the campaign is the American Apparel® 2001 Fine Jersey Tee, an industry staple for decorators. Made from premium 100% ring-spun cotton (151g/㎡), it’s designed to be as durable as it is versatile. Whether screen-printed, embroidered, or heat-transferred, the 2001 Tee delivers consistently flawless results. 

Alongside it, the campaign features summer-ready essentials like the American Apparel® 2001CVC Tee, 1301GD classic, 307GD muscle tee, 102 boxy tee, 101CVC racerback tank, and the 2408 tank. These blanks aren’t just timeless—they’re functional, making them the smart choice for your business, delivering both style and quality. 

Authentic Australian Backdrops 

Shot across iconic Aussie locations, the campaign embraces the coastal, beachy, settings that resonate with people. From the vibrant energy of Bondi Basketball Courts to the laid-back charm of Lox in a Box café, each location captures the essence of an Aussie summer. 

Versatility for Every Client 

The "OG Summer" campaign highlights the diversity and adaptability of American Apparel® pieces. From coastal styles to streetwear vibes, these American Apparel® blanks fit any client’s brief, ensuring decorators can deliver on every project with confidence. 

The Smarter Choice for Summer 

This campaign is more than just clothes—it’s a reminder of why American Apparel® blanks are the ultimate choice for decorators. Timeless, reliable, and built for the details that matter. 

Choose American Apparel, choose Gildan and make the smart choice. 

Shop the OG Summer Collection here.