PRIM + PREUX®
PRIM + PREUX® offers premium business attire, designed for the evolving style of young professionals everywhere. Sharp. Smart. Confident. Laid-back luxury with a focus on modern fit and fashion, all of our shirts are highly-detailed to be more fashionable, more comfortable, more livable than your average collared shirt.
PRIM + PREUX®
PRIM + PREUX® offers premium business attire, designed for the evolving style of young professionals everywhere. Sharp. Smart. Confident. Laid-back luxury with a focus on modern fit and fashion, all of our shirts are highly-detailed to be more fashionable, more comfortable, more livable than your average collared shirt.
Our Brand Story
PRIM + PREUX® has been created for professionals unafraid to make a relaxed fashion statement – in the boardroom, in the clubhouse, even at a dinner date…business or pleasure. Combining modern sophistication with a high level of versatility, our shirts offer endless style opportunities when paired with a fresh jacket, slacks, scarf, or any smart accessory.
Featured Styles
PREUXFESSIONAL™
The MVP of its class, Pima cotton is made from longer staple fibers that are stronger and silkier, for a super-soft polo that holds its shape better and won’t pill.
REBEL
Our Rebel heathers come in 4 foolproof office-ready fashion right colours. The heather slub softens the fabric so it fits like it was made to measure.
VISION
The design insight of our Vision Polo shirt comes alive in the unique way the piqué fabric follows your lead in every move. Crafted with spandex for the right amount of stretch, it’s perfect for the active professional–at work and play.
DYNAMIC
Rise to any occasion–swinging a deal or your favorite golf club. Our Dynamic Polo is crafted with cool-touch filament mini grid fabric, with structure and a clean drape that defines true style.
SMART
Where form meets function. Our Smart Polo is made with a performance fabric that wicks away sweat, releases soil and is anti-bacterial, blended with elements of soft cotton. Accented with our range of directional colours, this ageless design is ideal for the active professional.
ENERGY
Our Energy Polo is designed for movement–from brunch to the office. With moisture-wicking, anti-microbial fabric it won’t break a sweat, even if you do. Its practical, sporty form is complimented by a range of stylish colorways.
Catalog 2021
Comprised of premium business attire that’s reflective of the progressive fashion tastes of today’s young professionals, the PRIM+ PREUX® collection is every bit as smart and confident as those who rely on it for livable comfort and understated luxury in the modern workplace. The PRIM+ PREUX® Catalog provides you with all the tools needed to help your customers effortlessly navigate our 27 unique styles and 29 colours representing 6 distinct collections.