Our wildest time at APPA yet? Let's recap the fun!
Posted by Gildan Brands | Gabriela Rocha on 20th Dec 2023
Once again, we were thrilled to be part of the annual Australasian Promotional Products Association (APPA) event. This time, the APPA Trade Show took place in Sydney on the 31st of August and 1st of September 2023, and it's fair to say this was our most ambitious activation yet. What made it exceptional? Picture this: a shipping container transformed into the stage for our booth, displaying products from Gildan, Comfort Colors, and American Apparel®, alongside a live heat press activation – a true showstopper!
Gildan's booth at APPA 2023.
The makeover was radical. That vast container became a captivating catwalk, drawing our fantastic products closer to our customers. Our team was at their best, engaging in lively conversations, distributing meticulously crafted catalogues, and, to everyone's delight, gifting amazing Gildan tees with incredible designs by Tim Travers, printed on the Gildan Softstyle 65000 Midweight T-shirt.
Those two days were a thrill, connecting with customers and allowing everyone to experience the essence of Gildan Brands. We're incredibly grateful for the opportunity to take part in this exceptional event, representing businesses that excel in tangible marketing through promotional product supply, distribution, and decoration.
APPA 2023.
For over 35 years, the Australasian Promotional Products Association (APPA) has been a vocal advocate for the promotional products industry. APPA champions the development, integrity, and creativity within this dynamic field, promoting ethical business practices and upholding the highest industry and community standards.
In appreciation of our involvement, we decided to offer something unique to our customers—a heat press giveaway tied to our activation, which proved to be a hit! The competition got everyone hyped sharing awesome pics on socials of their striking custom designs on our Gildan tees. It was a joy to see their creativity shine.
We hope everyone enjoyed the event just as much as we did. Can't wait for next year's APPA – let's keep connecting, learning and growing together!